TikTok Gears Up for The Weeknd Experience

The XR initiative is tied to the R&B star’s After Hours album

The Weeknd Experience will also raise funds for the Equal Justice Initiative TikTok

TikTok is teaming up with XO, Republic Records and Wave on The Weeknd Experience, a virtual experience tied to the After Hours album from rhythm-and-blues star The Weeknd.

@9Number9 david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.