The Weeknd's Creative Director Is Building a Community for Toronto's Emerging Artists

La Mar Taylor wants to fix a broken system

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As creative director for musical artist The Weeknd, La Mar Taylor operates largely behind the scenes, setting the tone, style and strategy for high-profile releases and tours by the music superstar and other acts signed to the artist’s XO label.

In the fall, Taylor steps out from behind the curtain to guide others into the limelight. That’s when he will launch Hxouse (pronounced house), a mentoring and incubator program to support artists and entrepreneurs looking to make an impact in photography, music, film, digital design, fashion and marketing.

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This story first appeared in the June 4, 2018, issue of Adweek magazine. Click here to subscribe.