DSW’s #TooManyShoes TikTok Challenge Generates 1.7 Billion Views in a Few Days
It's the footwear retailer's first foray on the social media platform
Entertainer Jennifer Lopez, who partnered with DSW earlier this year, also got in on the retailer's hashtag challenge.
DSW, @jlo/tiktok
When its first TikTok hashtag challenge launched Saturday, footwear retailer DSW’s aim was to merely dip its toe into the social media platform, in the words of CMO Amy Stevenson.
