Three Wishes Cereal Tracked Down the Willy Wonka Cast to Test Its New Cocoa Flavor

Actors from the 1977 film approved of the chocolatey breakfast

Actors from Willy Wonka and the Chocolate Factory
Peter Ostrum, who played Charlie Bucket, Paris Themmen, who played Mike TeaVee, and Julie Dawn Cole, who played Veruca Salt, all taste tested the cereal. Illustration: Amira Lin; Sources: Three Wishes

Debuting a new product comes with a slew of complications—even when it doesn’t happen in the midst of a pandemic. So to introduce its new cocoa flavor to consumers, organic cereal startup Three Wishes had to get creative.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

@klundster kathryn.lundstrom@adweek.com Kathryn Lundstrom is Adweek's breaking news reporter based in Austin.
{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"performance-marketing"}