With In-Store Sampling on Hold, Brands Get Creative
Where there's a will to get free food and drinks into the hands of consumers, there’s a way
Six in 10 shoppers say they would like to see more food sampling in grocery stores.
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Key insights:
- For young companies, face-to-face interactions with founders helps build brand affinity.
- An increasingly popular strategy is adding samples to online grocery orders.
Grocery stores may be open to put products into the hands of consumers, but for CPG manufacturers, one of their most effective marketing tactics has been temporarily cut off: Due to the coronavirus pandemic, the practice of in-store food sampling is on pause.
