With In-Store Sampling on Hold, Brands Get Creative

Where there's a will to get free food and drinks into the hands of consumers, there’s a way

Six in 10 shoppers say they would like to see more food sampling in grocery stores. Unsplash

Key insights:

Grocery stores may be open to put products into the hands of consumers, but for CPG manufacturers, one of their most effective marketing tactics has been temporarily cut off: Due to the coronavirus pandemic, the practice of in-store food sampling is on pause.

@hiebertpaul paul.hiebert@adweek.com Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.
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