The mobile marketing landscape has grown more heavily populated with important players, many of whom quietly operate behind the scenes while some of their more brand-centric industry peers enjoy a greater share of the limelight. Adweek beat the bushes in search of the best and brightest minds behind great mobile campaigns that are transforming the marketing world. They are:
Cameron Clayton
CEO and GM, The Weather Co., an IBM Business
Age: 40
Fast fact: 1 billion weekly mobile views
Few mobile players are doing more than Cameron Clayton to send relevant offers to smartphone users as they drive down the street and mosey along the sidewalk.
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