The Most Innovative Mobile Ad Players Issue 2017 Marketing Innovation The iPad Might Not Have Changed the World, but It Could Save Retail So maybe the iPad didn’t change the way we live—but changing how we shop? That’s not a bad claim to fame. Mobile Meditation Apps Are Becoming a Source of Zen in an Overstressed World As stress levels rise and attention spans shrink, consumers are increasingly using technology to tap into Zen. Leadership & Talent How This Minneapolis Ad Agency Is Staying Ahead of Tech Trends As senior emerging media and platform innovation strategist, Carter Jensen is the shop's go-to guy for understanding cutting-edge tech and social platforms. Mobile Why Facebook and Snapchat Are Spinning Off Mobile Incubators As competition heats up for gaining and retaining consumer attention on mobile devices, a growing number of agencies are betting on—and buying into—startups focused on emerging technology. Ad Tech & Mar Tech Will Marketers Buy In to Google Preferred’s New Preroll Offering? For YouTube, less will be more. TV Upfronts Fox Networks Group Closes In on a New Ad Sales Chief The position should be filled within the next few weeks. Data & Insights Infographic: What We Learned From The Walking Dead’s Midseason Premiere Lovers of The Walking Dead also watch these shows. Voice 6 Reasons Why It’s Time for Advertisers to Move Beyond Measurements Like Click-Through Go-to proxies like click-through and last impression served have remained static, even as behavior has shifted and programmatic has changed how we advertise. Mobile Pokemon Go Is Still Going, With New Content and Big Brand Partnerships It took less than eight weeks last summer for Pokemon Go to attract 500 million users (called “trainers,” in the game’s parlance), representing a scale that Facebook took six years to achieve. Marketing Innovation These Mobile Innovators Are Shaping the Future of Advertising In search of a veritable who's who in the mobile marketing space, Adweek beat the bushes to shed light on the minds behind great mobile campaigns that are transforming the marketing world.