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Strawberries and cream and a Twitter livestream: The All England Club is teaming up with the social network to livestream digital news channel The Wimbledon Channel during the 2017 Wimbledon Championships tennis tournament.
Twitter also added a hashtag-triggered emoji for tweets including the #wimbledon hashtag.
The Wimbledon Channel features content including news, interviews, behind-the-scenes looks at the tournament and selected action.
The livestream will be available globally—except in Austria, Italy, Germany and Spain—via wimbledon.twitter.com and @Wimbledon, and the partnership between Twitter and the All England Club includes Amplify on-demand video content from @Wimbledon.