Twitter Won’t Have Live Games, But It Will Have Plenty of Live NFL Content

The social network and the league have worked together since 2013 via the former's Amplify program

Headshot of David Cohen

The National Football League and Twitter revealed the details of their multiyear livestreaming pact, which was announced at the social network’s NewFronts presentation earlier this month.

Twitter livestreamed NFL games last season but fell short in the bidding for the upcoming season, which was won by Amazon. The two parties have been working together since 2013, through Twitter’s Amplify program.

So while live games are off the table, at least for this season, the NFL and Twitter will present the following livestreamed fare:

The league will produce a 30-minute live show to be livestreamed on Twitter five days per week during the regular season. It will be hosted by on-air talent from NFL Network, and it will provide breaking news, game highlights, key storylines, fantasy projections, team power rankings, pregame updates and other NFL-related stories.

For primetime games and other select key contests throughout the season, the NFL will tap Twitter and Periscope for live pregame coverage including player warmups and sideline interviews.

Finally, the NFL will provide “a full slate” of highlights, breaking news and analysis, along with features such as Throwback Thursday, for livestreaming via Twitter.

Twitter chief operating officer Anthony Noto said in a release announcing the details of the partnership:

We are very excited to offer football fans around the world even more content on Twitter from the NFL. This new multiyear collaboration will bring compelling live studio programs that discuss what’s happening in the NFL, unique behind-the-scenes live broadcasts before games and the best NFL highlights to Twitter, alongside the real-time NFL conversation.

NFL chief media and business officer Brian Rolapp added:

Twitter continues to be an important partner in accessing millions of highly engaged fans on digital media. We have every expectation that the new daily live show, produced by NFL Network and featuring some of our top analysts, will quickly become some of the most popular programming on Twitter.

Image courtesy of Willard/iStock. David Cohen is editor of Adweek's Social Pro Daily.