The Top 10 Changes to Come to Marketing and Technology, According to Marketers

It’s a continuation of some familiar themes


This past year was the year of GDPR, Facebook breaches, the decentralized web and blockchain, to name a few. These topics will no doubt remain relevant in 2019, but we asked marketers how they see these themes evolving and what else they think is on the horizon.

Here are their top 10 predictions for data, ad tech, ecommerce and more in 2019.

Regulation

Not surprisingly, regulation was at the top of marketers’ and analysts’ lists.

Sucharita Kodali, vp and principal analyst serving ebusiness and channel strategy professionals at research firm Forrester, said data will be much more tightly regulated with oversight from Congress, state attorneys general, the FTC or all three, along with significant fines that will force marketers to take this seriously.

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