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Ecommerce experts' forecasts include more brand partnerships and a new emphasis on community building

The DTC craze is far from over. Glossier, Burrow, Material Kitchen

In 2018, it looked like there was no end in sight when it came to what direct-to-consumer (DTC) brands (also known as digitally native vertical brands, or DNVB) were willing to experiment with.

The Business of Marketing

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@itstheannmarie annmarie.alcantara@adweek.com Ann-Marie Alcántara is a tech reporter for Adweek, focusing on direct-to-consumer brands and ecommerce.
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