Once the Brand of Bros, Dollar Shave Club Is Now Aiming to Conquer the Wellness Market

With corporate parent Unilever at its side

Unilever acquired Dollar Shave Club for $1 billion in 2016. Getty Images

Could Dollar Shave Club, the former disruptor known for its budget-friendly razors and renegade marketing tactics, be the next big men’s wellness brand?

This story first appeared in the September 24, 2018, issue of Adweek magazine. Click here to subscribe.
@itstheannmarie annmarie.alcantara@adweek.com Ann-Marie Alcántara is a tech reporter for Adweek, focusing on direct-to-consumer brands and ecommerce.
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