Magazine

Once the Brand of Bros, Dollar Shave Club Is Now Aiming to Conquer the Wellness Market

With corporate parent Unilever at its side

Unilever acquired Dollar Shave Club for $1 billion in 2016.Getty Images
Headshot of Ann-Marie Alcántara
By Ann-Marie Alcántara

September 23, 2018

Could Dollar Shave Club, the former disruptor known for its budget-friendly razors and renegade marketing tactics, be the next big men’s wellness brand?

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This story first appeared in the September 24, 2018, issue of Adweek magazine. Click here to subscribe.

Headshot of Ann-Marie Alcántara

Ann-Marie Alcántara

Ann-Marie Alcántara is a tech reporter for Adweek, focusing on direct-to-consumer brands and ecommerce.

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