Once the Brand of Bros, Dollar Shave Club Is Now Aiming to Conquer the Wellness Market

With corporate parent Unilever at its side

Could Dollar Shave Club, the former disruptor known for its budget-friendly razors and renegade marketing tactics, be the next big men’s wellness brand?

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This story first appeared in the September 24, 2018, issue of Adweek magazine. Click here to subscribe.