Challenger Brands

This Designer Rejected a 6-Figure Salary at Apple to Become Partner at Age 25

Jessica Walsh's gutsy move has paid off.

Partners in Crime Leans on Freelancers to Shake Up Agency-Client Relationships

Founded by industry veteran Stephen Goldblatt, Partners in Crime wants to change the way agencies work with brands.

Can CBS Make Murphy Brown a Hit, Again?

The sitcom could face a tougher path than other successful ’90s revivals like Roseanne and Will & Grace.

Infographic: In a Screen-Filled World, Word of Mouth Is Still Key

But personal experience reigns king.

Editor’s Letter: Challenging Conventions at Brandweek

Our inaugural summit has gathered some of the brightest minds, including the 8 marketers in our Challenger Brand track.

How Do Brands Respond to Periods of Uncertainty? By Going Meta

With hopes that the lighthearted campaigns will forge bonds with viewers.

Shops Are Increasingly Pivoting to Production as the Race to Make Faster, Cheaper Content Heats Up

Business models converge in the latest iteration of a decades-long trend.

5 Steps Toward Reinventing Your Agency and Becoming Full Service

It’s a never-ending journey in an ever-changing environment.

Once the Brand of Bros, Dollar Shave Club Is Now Aiming to Conquer the Wellness Market

The brand has corporate parent Unilever at its side.

Kevin Hart Just Might Be the Hardest-Working Man in Branding

Leveraging his 'likable personality,' the entertainer is redefining the celebrity endorsement along the way.