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This Designer Rejected a 6-Figure Salary at Apple to Become Partner at Age 25

Creativity

Jessica Walsh's gutsy move has paid off.

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Partners in Crime Leans on Freelancers to Shake Up Agency-Client Relationships

Agencies

Founded by industry veteran Stephen Goldblatt, Partners in Crime wants to change the way agencies work with brands.

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Can CBS Make Murphy Brown a Hit, Again?

Convergent TV

The sitcom could face a tougher path than other successful ’90s revivals like Roseanne and Will & Grace.

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Infographic: In a Screen-Filled World, Word of Mouth Is Still Key

Brand Marketing

But personal experience reigns king.

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Editor’s Letter: Challenging Conventions at Brandweek

Brandweek

Our inaugural summit has gathered some of the brightest minds, including the 8 marketers in our Challenger Brand track.

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How Do Brands Respond to Periods of Uncertainty? By Going Meta

Brand Marketing

With hopes that the lighthearted campaigns will forge bonds with viewers.

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Shops Are Increasingly Pivoting to Production as the Race to Make Faster, Cheaper Content Heats Up

Agencies

Business models converge in the latest iteration of a decades-long trend.

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5 Steps Toward Reinventing Your Agency and Becoming Full Service

Agencies

It’s a never-ending journey in an ever-changing environment.

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Once the Brand of Bros, Dollar Shave Club Is Now Aiming to Conquer the Wellness Market

Brand Marketing

The brand has corporate parent Unilever at its side.

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Kevin Hart Just Might Be the Hardest-Working Man in Branding

Brand Marketing

Leveraging his 'likable personality,' the entertainer is redefining the celebrity endorsement along the way.