The New York Times' Journey Into Audio Following the Success of The Daily

The news podcast paved the way for the NYT to grow its audio business

With endless programming to choose from, countless ways to consume media and never-ending social distractions, The New York Times has broken through the noise to win over consumer attention. The Daily, its first daily news podcast, which showcases the NYT’s reporting and reporting process, established a new way of storytelling by showing the journalism behind the publisher’s biggest stories.

The 160-plus-year-old newspaper has not only created a brand for consumers to add to their routine but a whole new revenue stream in The Daily.



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This story first appeared in the Nov. 18, 2019, issue of Adweek magazine. Click here to subscribe.