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The 61st Annual Grammy Awards was tops among awards shows in interactions across Facebook, Twitter and Instagram during the now-concluded awards season, tallying 26.2 million, according to Nielsen Social Content Ratings.
The measurement company said in a blog post, “Despite the plethora of content available to audiences at any time and any place, the allure of tuning in to live TV specials like award shows is thriving. One component of the live TV special experience today is social media, where TV audiences and content creators alike can react and engage as if they were all sitting in the same living room.