The 91st Academy Awards took home the Nielsen Social Content Ratings trophy for the week of Feb. 18.
ABC’s Oscars telecast totaled 17.679 million interactions across Facebook, Twitter and Instagram, even without a host.
Another awards show, Premio Lo Nuestro 2019 on Univision, was a strong performer, as well, with 6.694 million interactions across the three social networks.
Third place went to NBC’s America’s Got Talent (1.656 million).
The National Basketball Association accounted for six of the top 10 on the sports chart, but the top spot went to a college basketball rivalry match-up, as ESPN’s presentation of the University of North Carolina at Duke University garnered 3.184
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