Telemundo Brings Its Decisión 2020 Initiative to YouTube, Twitter, Instagram

New hashtag #USATuVoz urges Latinos to participate in the electoral process

Decisión 2020 is a yearlong multiplatform news and civic engagement initiative Telemundo

Telemundo is helping Hispanics in the U.S. prepare for November’s presidential election with its Decisión 2020 initiative, and the television network outlined the social portions of its efforts.

The company described Decisión 2020 as a yearlong multiplatform news and civic engagement initiative, pointing out that nearly 1 million Latinos in the U.S. will turn 18 this year, and 32 million will be eligible to vote in November.

Radar2020, a new English-language show on YouTube, covers key stories influencing the upcoming election, “for Latinos, by Latinos,” and Telemundo said it will provide important information to ambicultural audiences seeking Latino perspectives in bilingual formats.

#PolitiQUÉ is a social-first video franchise on Twitter that explains key features and events of the electoral system in simple terms.

On Instagram, Las Cosas Como Son is a fact-checking video series that Telemundo teamed up with PolitiFact to create.

Telemundo and its corporate social responsibility platform, El Poder en Ti, are using new hashtag #USATuVoz (Use Your Voice) to urge Latinos to participate in the electoral process.

NBCUniversal Telemundo Enterprises and NBCUniversal International Group chairman Cesar Conde said in a release, “Decisión 2020 is a manifestation of our long-standing commitment to provide our community objective information and the necessary resources to participate in the electoral process. Telemundo is uniquely positioned to inform and engage this vibrant and growing community as we head into one of the most important elections in our country. As the largest ethnic group eligible to vote in November, with 32 million ballots, Latinos have the opportunity to shape the future of America for decades to come.” David Cohen is editor of Adweek's Social Pro Daily.