Telemundo Brings Its Decisión 2020 Initiative to YouTube, Twitter, Instagram

New hashtag #USATuVoz urges Latinos to participate in the electoral process

Telemundo is helping Hispanics in the U.S. prepare for November’s presidential election with its Decisión 2020 initiative, and the television network outlined the social portions of its efforts.

The company described Decisión 2020 as a yearlong multiplatform news and civic engagement initiative, pointing out that nearly 1 million Latinos in the U.S. will turn 18 this year, and 32 million will be eligible to vote in November.

Radar2020, a new English-language show on YouTube, covers key stories influencing the upcoming election, “for Latinos, by Latinos,” and Telemundo said it will provide important information to ambicultural audiences seeking Latino perspectives in bilingual formats.

#PolitiQUÉ is a social-first video franchise on Twitter that explains key features and events of the electoral system in simple terms.



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