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A few years ago, rising tech star Tristan Walker—who’d scored business development gigs at Twitter and Foursquare even before finishing his MBA at Stanford in 2010—sought guidance from a retired packaged-goods executive. In what would end up being a career-defining exchange, the exec indirectly addressed a seemingly mundane problem of Walker’s: His years of cheek-to-chin irritation from shaving products that weren’t made with his mug in mind.

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