Sustainability Proves an Effective Way of Reaching Rideshare Passengers With Travel Ads

Nearly 70% of Uber and Lyft users cited climate change as important

People riding in the back of an Uber or Lyft are a captive audience to ads being flashed across the tablet screens that hang over the backs of the seats. But Captive doesn’t always equal engaged. However, if the right message and the right format combine in a such setting, consumers lean in. And while it seems obvious that travel would appeal to rideshare hails, studies have shown that this is not always the case.