Social Video App TikTok Is Steady-Stepping Into Shoppable Ads in the U.S.

It’s the right time for brands to test and learn

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

Every major social platform is attempting to understand shopping behavior. On Snapchat, that means testing out exclusive drops with Jordan Brand or Adidas. On Pinterest, it looks a little more like personalized ads based around what users pin to their digital board. Other platforms, like Google and Instagram, are also wading into the crowded place with shoppable ads or checkout options.

And then there’s TikTok, which is ahead of these companies in other parts of the world and beginning to test the shopping waters in the U.S.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in