Social Pro Daily

Snapchat Touts Its Ability to Reach Gen Z, Millennials During March Madness

75% of people who intend to watch the tournament use the app during live sports

Over 65% of Snapchatters who will use the app during the games will chat with their friendsSnapchat
By David Cohen

January 30, 2020

While everyone else’s mind is on Super Bowl LIV, Snapchat is already focused on March Madness.

David Cohen

David Cohen is editor of Adweek's Social Pro Daily.

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