Snapchat Touts Its Ability to Reach Gen Z, Millennials During March Madness

75% of people who intend to watch the tournament use the app during live sports


While everyone else’s mind is on Super Bowl LIV, Snapchat is already focused on March Madness.

According to Snap Inc. internal surveys, nearly 75% of Snapchatters who intend to watch the 2019-20 NCAA Men’s Division I Basketball Championship use the messaging application while watching live sports.

In addition, over 65% of that group will use Snapchat to chat with their friends about the games, and more than 60% will update their Stories during those games, with the same percentage saying they may watch related Snapchat Stories.

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