While everyone else’s mind is on Super Bowl LIV, Snapchat is already focused on March Madness.
According to Snap Inc. internal surveys, nearly 75% of Snapchatters who intend to watch the 2019-20 NCAA Men’s Division I Basketball Championship use the messaging application while watching live sports.
In addition, over 65% of that group will use Snapchat to chat with their friends about the games, and more than 60% will update their Stories during those games, with the same percentage saying they may watch related Snapchat Stories.
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