Snapchat Details Its Efforts During the Coronavirus Pandemic

Covid-19 spurred an early rollout of its Here for You feature

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Snapchat provided an overview of some of the ways it is helping users cope with the ongoing coronavirus pandemic.

The messaging application said in a blog post that it rolled out creative tools to enable Snapchatters to share best practices approved by the World Health Organization with friends and family members, including a worldwide filter with advice on staying safe and links to the WHO website.

Snapchat said it is working closely with the WHO and the Centers for Disease Control and Prevention to ensure that its users receive the latest information via the two organizations’ official accounts on the platform, and it also developed custom content with the WHO to answer questions from its user community.

The Covid-19 crisis prompted Snapchat to speed up the debut of its Here for You feature, which went live in February and surfaces when Snapchatters search for topics such as those related to anxiety, depression, stress, grief, suicidal thoughts...



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