What LinkedIn’s Editorial Team Is Working On During the Coronavirus Pandemic

Senior vice president of product and CEO in waiting Ryan Roslansky provided an update

Business Unusual runs on LinkedIn Live four times per week LinkedIn
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LinkedIn senior vice president of product and CEO in waiting Ryan Roslansky shared an update on steps that the professional network’s editorial team is taking to help members deal with the coronavirus pandemic.

An official Covid-19 storyline was added to LinkedIn’s Daily Rundown, which is distributed in nine languages and in 96 countries. It includes updates from organizations such as the World Health Organization and the Centers for Disease Control and Prevention.

LinkedIn also rolled out a Daily Rundown special report with more trusted news and perspectives on Covid-19.

The professional network added more companies to its LinkedIn Live pilot, and it said companies broadcasting via that feature are seeing seven times more reactions and 24 times more comments than native video produced by those same companies.

The WHO’s recent live media briefing on LinkedIn generated thousands of comments.

LinkedIn also kicked off Business Unusual, four days per week of LinkedIn Live episodes dedicated to the key issues being faced by members during the coronavirus crisis, from the leadership roles of CEOs to the reality of Wi-Fi with kids.

Roslansky wrote, “Dan Roth, LinkedIn’s editor in chief, and his team of 65-plus editors, located across the globe and working 24 hours a day, are singularly focused on making sure what we publish is timely and accurate. Keeping up with real-time updates of high-quality content is something we take seriously and is our No. 1 priority during this unprecedented time.”

He added, “We’re listening and surfacing trending topics and issues. Our members are sharing perspectives and advice on topics including remote working, social distancing, crisis management, business continuity, online learning and collaboration in record numbers. Our members are also talking about small business owners, frontline workers and job seekers. These stories give affected members a platform and resources to navigate their specific crises. Another example, this running tracker of corporate responses, has been invaluable for business leaders and employees alike. We are also tracking trends in the conversation. For example, France has the highest percentage of posts discussing Covid-19, while Brazil has the fastest growth in Covid-19 discussions.”


david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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