Snapchat will begin rolling out a feature in the coming months, Here for You, which is aimed at providing proactive, in-application support to Snapchatters who may be experiencing a mental health or emotional crisis, or who just want to learn more about these types of issues.
The messaging app said in a blog post that Here for You will surface when Snapchatters search for topics such as those related to anxiety, depression, stress, grief, suicidal thoughts and bullying.
Pinterest unveiled a similar initiative last July, providing emotional well-being activities when Pinners search for terms indicating that they may be struggling.
Snapchat said in a blog post, “Snapchat was founded on the belief that talking with photos and videos, with our real friends, was more personal and more fun than texting. While we have continued to evolve our platform in the time since, we have never strayed from our core mission of helping close friends express themselves freely and be creative together—and making sure they can do it safely.”