Snapchat Begins Rolling Out Here for You Feature for Users Who May Be Struggling

Searches for terms related to anxiety, depression, stress, grief, suicidal thoughts and bullying will surface the new tools

Here for You includes creative tools and lenses that promote safety and privacy Snapchat
Headshot of David Cohen

Snapchat will begin rolling out a feature in the coming months, Here for You, which is aimed at providing proactive, in-application support to Snapchatters who may be experiencing a mental health or emotional crisis, or who just want to learn more about these types of issues.

The messaging app said in a blog post that Here for You will surface when Snapchatters search for topics such as those related to anxiety, depression, stress, grief, suicidal thoughts and bullying.

Other components of Here for You include creative tools and lenses that promote safety and privacy, including new filters, as well as the first-ever Snappable quiz.

Snapchat

Pinterest unveiled a similar initiative last July, providing emotional well-being activities when Pinners search for terms indicating that they may be struggling.

Snapchat said in a blog post, “Snapchat was founded on the belief that talking with photos and videos, with our real friends, was more personal and more fun than texting. While we have continued to evolve our platform in the time since, we have never strayed from our core mission of helping close friends express themselves freely and be creative together—and making sure they can do it safely.”


david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
{"taxonomy":"","sortby":"","label":"","shouldShow":""}