Coronavirus

Companies Rally Around Ad Council for COVID-19 Campaigns

Donated media and pro bono efforts are spiking as brands come together to get urgent messaging out

A photo of Dr. Anthony Fauci
Dr. Anthony Fauci, the director of the National Institute of Allergy and Infectious Diseases, speaks in an Ad Council PSA.Courtesy Ad Council
By Minda Smiley

March 25, 2020

In partnership with the Ad Council, a slew of media organizations, social platforms, ad tech companies, agencies and influencers are coming together to slow the spread of COVID-19 via pro bono campaigns and donated ad space.

Minda Smiley

Minda Smiley is deputy Agencies editor at Adweek.

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