Coronavirus

Companies Rally Around Ad Council for COVID-19 Campaigns

Donated media and pro bono efforts are spiking as brands come together to get urgent messaging out

A photo of Dr. Anthony Fauci — Dr. Anthony Fauci, the director of the National Institute of Allergy and Infectious Diseases, speaks in an Ad Council PSA.Ad Council

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In partnership with the Ad Council, a slew of media organizations, social platforms, ad tech companies, agencies and influencers are coming together to slow the spread of COVID-19 via pro bono campaigns and donated ad space.

The efforts are being supported by the White House, U.S. Department of Health and Human Services and the Center for Disease Control and Prevention. The hope is to extend the reach and impact of COVID-19 messaging as the virus continues to spread throughout the U.S.

According