Australian rules football is coming to Snapchat, as parent company Snap Inc. reached a multiyear agreement with the Australian Football League to produce Our Stories during the season.
Max Mason of Financial Review reported on the pact, saying that the messaging application and the league have worked together in the past on the AFL Grand Final, the season opener of the AFLW women’s league and a preview of the upcoming AFL season, which kicks off Thursday.
Mason reported that Snapchat will create videos featuring content from fans, players and the league itself, and geofilters will be created for each of the league’s home stadiums.
Snap Inc.
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