Snapchat Launches Ads API, Names Ads Partners, Creative Partners

Snapchat Monday announced the launch of its advertising application-programming interface and named the initial Snapchat Partners.

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Snapchat Monday announced the launch of its advertising application-programming interface and named the initial Snapchat Partners.

Christopher Heine of SocialTimes parent Adweek was the first to report the news, writing that this marks the first time ads on Snapchat will be sold by third parties.

Snapchat Partners are divided into Ads Partners, which will develop software enabling advertisers to buy ads on the network, as well as optimize and analyze campaigns; and Creative Partners, which will provide expertise in social content and know-how with Snapchat’s 3V vertical video format.

The initial Snapchat Ads Partners are:

And the initial Snapchat Creative Partners are:

  • Allday Everyday
  • Big Spaceship
  • Contented
  • Matte-Finish
  • Media Monks
  • Moment Studio
  • R29 Brand Lab
  • Studio Number One
  • Stun Creative
  • The 88
  • The Mill
  • Truffle Pig
  • Unit 9
  • VaynerMedia
  • Virtue (Vice Media)

Heine reported that inventory will be sold via an automated, auction-based system,...

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