Philadelphia 76ers First NBA Team With Jersey Deal, But Last in Digital Content Engagement
The Philadelphia 76ers became the first National Basketball Association team to sell ads on their jerseys, but in terms of digital content engagement, could StubHub have made a better choice?
The Philadelphia 76ers became the first National Basketball Association team to sell ads on their jerseys, but in terms of digital content engagement, could StubHub have made a better choice?
The Sixers won the NBA Draft Lottery Tuesday night, giving them the first pick in the upcoming NBA Draft, but they did so because the team’s league-worst record gave them the best chance. And according to marketing technology company Amobee Brand Intelligence, Philadelphia’s digital content engagement matched its on-court performance.
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