Snap Select Is Aimed at Giving Brands Access to Snapchat Discover’s Premium Shows

The fixed CPM buying option will debut during the second quarter

Snapchat will soon give brands a way to buy and reserve its six-second commercials during the most premium shows in its Snapchat Discover video destination.

Snap Select, set to debut during the second quarter of the year, will enable brands to buy inventory on Snap Originals, sports shows and premium shows from producers on a fixed CPM (cost per thousand impressions) basis.

Over 450 premium content channels are currently part of Discover across the globe, and Snap Select will only feature shows with the largest audiences and the strongest engagement.

“Offering their premium inventory on a fixed CPM basis will definitely make the format more accessible to relevant brands, so long as pricing is commensurate with what the industry deems appropriate for a younger buying demo,” Periscope associate media director Caitlin Kennedy said.




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