Snap Select Is Aimed at Giving Brands Access to Snapchat Discover’s Premium Shows

The fixed CPM buying option will debut during the second quarter

Time spent per day watching shows on Snapchat more than tripled over the past year. Getty Images

Snapchat will soon give brands a way to buy and reserve its six-second commercials during the most premium shows in its Snapchat Discover video destination. David Cohen is editor of Adweek's Social Pro Daily.