Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
Consumers are starting to see how brands tackle the pandemic in their holiday advertising. Eight months since Covid-19’s onset, more direct (and sometimes dire) messages started shifting to work that acknowledges the challenges the world faces, but with slightly softer touches. The holidays are a litmus test, and some brands are setting the tone for ads that address the issue while maintaining a hopeful note.
For its part, photo service Shutterfly saw an opportunity to take the pandemic head-on while reminding people that there is plenty of good to share even in tough moments.