McDonald’s U.K. Created a Christmas Ad That’s Going to Leave Parents Choked Up

'Inner Child' captures the quiet tension with teens (almost) ready to leave childhood behind

Leo Burnett London captures the conflicted feelings of teens at Christmas. McDonald's U.K.

For kids heading into their teenage years, the holidays can be a time of emotional conflict. Part of you wants to enjoy it all, but part of you wants to grow up and leave the kid stuff (aka the joy) behind.

@griner David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."