Scanning 500 Million Tweets a Day to Find the Next Big Idea

Twitter's CES 2020 activation looks back, to the future

Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.

LAS VEGAS—For its CES 2020 activation, Twitter chose to highlight the best product launches of 2019. Alex Josephson, head of the platform’s brand strategy team Twitter Next, said launching a new product or initiative is the No. 1 reason brands activate on Twitter.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Your sites feature HTML here...