Twitter’s Best Brand Tweets of 2019 Zero In on Creative Launches

Disney used a thread of 600+ tweets to introduce Disney+

Twitter revealed its 2019 list of best brand tweets, with this year’s edition focused on the best creative launches.

The social network teamed up with management consulting firm Bain & Company on a survey of 650 marketing executives earlier this year, finding that launch leaders—the top 15% of respondents who reported financially successful launches—were 2.3 times more likely to unveil their products or services on Twitter.

Winners were chosen by the Twitter Next brand strategy team and the Twitter ArtHouse brand destination for creator management, video editing and live broadcasting.

“The predominant theme we saw in most successful campaigns was some type of launch initiative,” said Alex Josephson, global head of Twitter Next.

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