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Talking about data management and measurement back in 1995 was a very different conversation from today. But Sara Moorthy has been working in the industry long enough to see it all, from commercials to print ads to direct mail.
Beginning with building websites back in the ’90s, then starting her own agency, Chautauqua Communications, in 2006, and now as managing partner and evp at marketing technology firm Leavened, Moorthy has been in the analytics field for more than 25 years.