Sara Moorthy Was Working With Data in Advertising Before It Was Cool

From old-school advertising to today's ad tech, this marketing executive has seen it all

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Talking about data management and measurement back in 1995 was a very different conversation from today. But Sara Moorthy has been working in the industry long enough to see it all, from commercials to print ads to direct mail.

Beginning with building websites back in the ’90s, then starting her own agency, Chautauqua Communications, in 2006, and now as managing partner and evp at marketing technology firm Leavened, Moorthy has been in the analytics field for more than 25 years.




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This story first appeared in the July 11, 2022, issue of Adweek magazine. Click here to subscribe.