Sara Moorthy Was Working With Data in Advertising Before It Was Cool

From old-school advertising to today's ad tech, this marketing executive has seen it all

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Talking about data management and measurement back in 1995 was a very different conversation from today. But Sara Moorthy has been working in the industry long enough to see it all, from commercials to print ads to direct mail.

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This story first appeared in the July 11, 2022, issue of Adweek magazine. Click here to subscribe.