With so much invested in chasing an account, execs need to know why they won or lost.
From old-school advertising to today's ad tech, this marketing executive has seen it all.
Deutsch L.A. and Keurig Dr Pepper took a risk on a character-driven campaign, and Justin Guarini delivered a refreshing victory.
Conferences and the like are back, but they will never be the same.
The fragrant French liqueur in the instantly iconic bottle only debuted in 2007.
From his book How to Be Black to his new PBS series America Outdoors.
This year, Adweek’s Women Trailblazers issue celebrates women in media, tech and advertising who are taking equality to the next level by pulling up seats for women and other underrepresented [...]
A third of U.S. consumers feel overwhelmed by the number of subscriptions to manage.
Rising prices are forcing households to defer necessary and discretionary purchases.
The actress talks about her start in action movies without a blueprint and how she only takes on projects she believes in