Reuters Starts Fact-Checking Initiative, Joins Facebook’s Third-Party Program

The publisher and the social network teamed up on an e-learning course on deepfakes last December

Reuters’ findings will be shared in a new blog Reuters

Reuters kicked off a new fact-checking initiative Wednesday, and the multimedia news giant also became part of Facebook’s third-party fact-checking program.

The publisher said its new fact-checking initiative will help assess the authenticity of user-generated content on social platforms—including photos, videos, headlines and other content—in the run-up to the 2020 presidential election in the U.S. and beyond, in both English and Spanish.

Reuters’ findings will be shared in a new blog.

Reuters director of global partnerships Jess April confirmed to Josh Constine of TechCrunch that Facebook is compensating Reuters for its efforts, but she would not reveal any further details.

Reuters also teamed up with the Facebook Journalism Project last December on an e-learning course aimed at helping newsrooms more easily detect deepfakes and manipulated media.

Identifying and Tackling Manipulated Media contains tips on identifying and rejecting manipulated video, images and audio to help curb the spread of misinformation.

April said in a release, “We are steadfastly recognizing the magnitude of misinformation taking place around the world. It’s a growing issue that impacts society daily, and it’s a responsibility for news organizations and platforms to halt the spread of false news. Reuters has a superior track record in sourcing, verifying and clearing user-generated content for distribution to thousands of clients globally, and we are best placed in using our in-house expertise to fact check social media content.”

Facebook head of integrity partnerships Keren Goldshlager added, “Expanding our fact-checking program is an important part of our work to fight misinformation. We are thrilled that Reuters is joining our U.S. partnership, and know we’ll benefit deeply from their expertise in visual verification and user-generated content.” David Cohen is editor of Adweek's Social Pro Daily.