Facebook News Page Index for Media and Publishers Comes to the Nordic Region

Registration is now open for pages in the Danish, Finnish, Norwegian and Swedish languages

Facebook debuted its news page index in the U.S. in September 2018 omersukrugoksu/iStock
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Facebook is bringing its news page index to the Nordic region, saying Thursday that it started registration for media and publisher pages in the Danish, Finnish, Norwegian and Swedish languages.

The social network started up the news page index in the U.S. in September 2018 as a way to help it determine which publishers should be included in its Ad Library for political and issue ads and content run by advertisers.

Facebook extended the news page index to the U.K. in November 2018, to Canada last June and to India last October, covering the Bengali, English, Hindi, Marathi and Tamil languages in the latter country.

Facebook said media and publisher pages in the Danish, Finnish, Norwegian and Swedish languages must focus primarily on reporting about current events and information, cite sources and include dates in order to be eligible for its news page index, while pages that primarily publish ads or promotional content will be excluded.

Pages with a record of publishing articles that were rated false by the social network’s third-party fact-checkers are also ineligible.

Once pages have registered, Facebook uses optional information that page administrators can select during the application process to add to its context button on articles in News Feed, along with other information, including: links to the publisher’s policies on fact-checking, ethics and corrections; ownership and funding information; and information on the editorial team.

Information during registration and additional criteria are also used to determine whether publishers should be exempt from the ad authorization process for ads related to social issues, elections or politics.

And registered pages gain access to the subscription messaging beta for Messenger From Facebook, as well as the WhatsApp Business API (application-programming interface).

Facebook said media and publisher pages can apply here.


david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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