Report: Mobile Games Suffer Fastest Drop in User Engagement

A new report from SimilarWeb revealed that mobile games experience a faster drop in user engagement within three months of their installation than other apps.

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Digital market intelligence company SimilarWeb released its latest report, which revealed that mobile games experience a faster drop in user engagement within three months of their installation than other applications. Specifically, according to the report, the average app sees its daily user engagement drop to 9 percent within three months of being installed, while games drop to only 3 percent of daily user engagement in the same time frame.

SimilarWeb analyzed data from more than 4 million Android users around the world, and found that while engagement for an app drops within the first three months of its installation, the average app is not actually deleted from a device until it has been installed for at least eight months.

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