Report: Mobile Games Suffer Fastest Drop in User Engagement

A new report from SimilarWeb revealed that mobile games experience a faster drop in user engagement within three months of their installation than other apps.

Digital market intelligence company SimilarWeb released its latest report, which revealed that mobile games experience a faster drop in user engagement within three months of their installation than other applications. Specifically, according to the report, the average app sees its daily user engagement drop to 9 percent within three months of being installed, while games drop to only 3 percent of daily user engagement in the same time frame.