SimilarWeb Acquires Mobile Intelligence Firm Quettra

This acquisition will help SimilarWeb enable app developers to gain deeper insights into users, but also understand how they stack up against external competition. Quettra’s app audience insight technology will be integrated with SimilarWeb’s multi-device global market intelligence platform.

In concert with the acquisition, SimilarWeb announced the opening of its Silicon Valley office in Mountain View, Calif. All of Quettra’s employees will join SimilarWeb, which has grown from 100 to 300 employees in the past year.