Report: AR/VR Devices Have Seen 548% Increase in Twitter Mentions Since January 2015

Adobe Digital Insights released its 2016 Gaming Report, which analyzed more than 20 million social engagements between June 2015 and July 2016 and revealed how users are discussing virtual reality and eSports on social media.

Adobe Digital Insights released its 2016 Gaming Report, which analyzed more than 20 million social engagements between June 2015 and July 2016 and revealed how users are discussing things like virtual reality and esports on social media. ADI analyzed engagements from multiple sources including Facebook, Reddit, Twitter, Instagram and YouTube.

The report showed that there has been a 548 percent increase in Twitter mentions about augmented reality and virtual reality since January 2015. In addition, the report found social mentions for four names in VR (HTC Vive, Oculus, HoloLens and PlayStation VR) increased 14 percent quarter-over-quarter, from the first quarter of 2016 to the second quarter.

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