How to Create a ‘Monster’ Social Video Campaign

Why shouldn’t you love Monday? That was the concept behind our Monster video series, #TGIM--Thank God It’s Monday.

Why shouldn’t you love Monday? That was the concept behind our Monster video series, #TGIM—Thank God It’s Monday.

Working with a local improv group, we produced a series of videos capturing people on their Monday morning commute with the message, “You deserve to love Monday again.” It’s a message that’s instantly relatable, authentic, identifiable and sharable. While it’s funny, it makes you think: Could I find a job I love?

Our #TGIM series was developed specifically for social channels, but creating a compelling, visual narrative was still front and center for these pieces–even within a 14-second format.

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