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While more publishers, including Bloomberg, Vanity Fair, Business Insider and Adweek, have recently introduced paywalls, we wanted to know how one of the original digital subscription sites, The Wall Street Journal, has adapted its paywall since it launched more than 20 years ago.
Gone are the days when you could Google WSJ headlines and access the articles under Google’s First Click Free standard. The Journal’s paywall now has a more sophisticated, or “dynamic,” wall for nonsubscribers.