FT.com Pay Wall: No Free Articles Except Through Google Search, Tricky Browser Add-On
FT.com has erected its long-anticipated pay wall, using a model that allows no free access to articles unless users — even those who are unregistered — happen to access an article via Google search.
FT.com prefers that its readers register, even for free access, because it allows the publication to gather demographic information valuable to advertisers as well as potentially paving the way for users to eventually upgrade their subscription for an annual fee.
In the past three yeas, the website has gone from offering unregistered readers five free articles each month and 25 each month to those who had registered, but had elected not to pay a subscription fee, to offering a grand total of zero free articles.
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