Q&A: Edelman’s Global Chair of Crisis and Risk on What Makes a Crisis

If you're calling Harlan Loeb, you're probably in big trouble

Loeb runs Edelman’s crisis and risk mitigation practice. Sources: Getty Images

When brands have a crisis, they call the Winston Wolfe of public relations, Harlan Loeb.

This story first appeared in the March 12, 2018, issue of Adweek magazine. Click here to subscribe.
@joshsternberg Josh Sternberg is the former media and tech editor at Adweek.