This is a Profile

How Cracker Jack Became the Longest-Running Product Placement in U.S. History

Brand Marketing

Credit baseball and a 1908 song.

This is a Profile

This Creative Shop Thinks It Has the Formula to Perfect Experiential

Agencies

NA Collective knows how to make a scene.

This is a Profile

How FedEx’s Founder Revolutionized Shipping With a Mediocre College Term Paper

Brand Marketing

In 1966, Frederick Smith predicted guaranteed overnight delivery.

This is a Profile

At Adweek’s Elevate: AI, Experts Mused on How Tech Will Change the Marketing Landscape

Creativity

From chatbots to voice to personalization.

This is a Profile

Wasserman’s EVP of Brands Went From Working on the B-1 Bomber to Sports Marketing Partnerships

Brand Marketing

Heidi Pellerano helped create the company's multicultural practice.

This is a Profile

Q&A: Edelman’s Global Chair of Crisis and Risk on What Makes a Crisis

Digital

If you're calling Harlan Loeb, you're probably in big trouble.

This is a Profile

As the Lines Blur Between Agencies and Consultancies, New Shops Are Taking a Hybrid Approach

Agencies

Client demands fuel both competition and collaboration.

This is a Profile

Fast-Food Brands Are Making Slick Mobile Apps to Stay Ahead of Small, Fast-Casual Restaurants

Digital

Quick-serve restaurants are ramping up their digital game, from loyalty programs to reordering.

This is a Profile

Why Consumers Are Increasingly Willing to Trade Privacy for Convenience

Digital

Amazon and Walmart are testing boundaries.

This is a Profile

Infographic: The Widening Gap Between Customer Service and the Customer

Brand Marketing

Companies and brands need to focus on their contact centers.

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