Wasserman's EVP of Brands Went From Working on the B-1 Bomber to Sports Marketing Partnerships

Heidi Pellerano helped create the company's multicultural practice

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Growing up, Heidi Pellerano wanted to be an Olympic athlete and the first Puerto Rican woman on the moon. Instead, she earned a degree in electrical engineering from Duke University and got a job working for a consulting firm embedded at the Pentagon with the Air Force’s B-1 bomber team, which sought to rebuild the plane for the post-Cold War era. If that wasn’t enough, Pellerano moonlighted as a youth basketball coach.

“I was doing a pretty high-level job right out of school, and I went through that process of ‘What comes next?’” she said.



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This story first appeared in the March 12, 2018, issue of Adweek magazine. Click here to subscribe.