Q&A: Edelman's Global Chair of Crisis and Risk on What Makes a Crisis

If you're calling Harlan Loeb, you're probably in big trouble

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When brands have a crisis, they call the Winston Wolfe of public relations, Harlan Loeb.

Loeb, who runs Edelman’s crisis and risk mitigation practice, didn’t grow up in the PR business. A lawyer by background, he found himself in the crisis management world after serving as the Midwest counsel for the Anti-Defamation League working on policy management and crisis work involving civil rights issues and hate crimes legislation.

But then, as many do, he ended up in public relations.



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This story first appeared in the March 12, 2018, issue of Adweek magazine. Click here to subscribe.