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When brands have a crisis, they call the Winston Wolfe of public relations, Harlan Loeb.
Loeb, who runs Edelman’s crisis and risk mitigation practice, didn’t grow up in the PR business. A lawyer by background, he found himself in the crisis management world after serving as the Midwest counsel for the Anti-Defamation League working on policy management and crisis work involving civil rights issues and hate crimes legislation.
But then, as many do, he ended up in public relations.