How FedEx's Founder Revolutionized Shipping With a Mediocre College Term Paper

In 1966, Frederick Smith predicted guaranteed overnight delivery

Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.

In October 1987, all eyes were on the small town of Midland, Texas, where an 18-month-old girl named Jessica McClure had fallen 22 feet to the bottom of an abandoned water well. Rescuers decided the only way to pull out “Baby Jessica” was to drill a parallel shaft through which they could pull her up, but even Texas oil country lacked the four-ton, high-press water drill required to cut through granite.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Click for more from this issue

This story first appeared in the March 12, 2018, issue of Adweek magazine. Click here to subscribe.

Your sites feature HTML here...