As the Lines Blur Between Agencies and Consultancies, New Shops Are Taking a Hybrid Approach

Client demands fuel both competition and collaboration

Everything in marketing revolves around the client, and they’re driving changes. Getty Images

After years of headlines about consultancies eating ad agencies’ lunches, the two groups are increasingly starting to look alike.

This story first appeared in the March 12, 2018, issue of Adweek magazine. Click here to subscribe.
@ErikDOster Erik Oster is Adweek's senior writer covering Agencies.