Pinterest users who search for International Women’s Day and related terms (women’s history, IWD) will see dedicated boards developed with publishers and creators including Allure, Good Morning America, Women’s Health and Who What Wear.
The company said its platform reaches six out of 10 women in the U.S., as well as eight out of 10 moms and 75% of millennial women.
Pinterest also recently released research on top search trends, and it said the themes that emerged went far beyond recipes.
The company said in an email, “The findings show that women are using Pinterest to share how they’re taking control of their life, searching for ways to take ownership of their decisions and pushing aside societal expectations. Pinterest is also seeing increases in searches by men as household responsibilities are increasingly splitting and evolving, from doing their kid’s hair to prepping family meals.”